E-commerce is essentially a virtual marketplace where goods and services worth millions are sold worldwide. Having said that, we mean, the USP (Unique Selling Proposition) of e-commerce is that it doesn’t have any physical boundary. As a matter of fact, ecommerce design of your website is congenial to business. It, in fact, will help your business scale new heights and it should ideally work in tandem with your offline stores.
Believe it or not, it is the basic five elements of marketing such as the product, price, place, promotion, and people that give your business a flying start and keeps it flying high. Whether you build an e-commerce site or do a bricks and mortar business, things are no different here. However, e-commerce sites have distinct advantages such as the 24×7 reach and the absence of the physical boundaries.
All those put together indicates that the ecommerce design that you choose for your website must have certain features such as the following befitting your customers’ need.
Fast and fun: Your e-commerce site must be fast and enjoyable to the visitors. Having said that, we mean, your site must upload and become fully operational within a second. It’s the craze that’s rocking the virtual marketplace. It is often construed that people want to save their valuable time here. On the flip side, your e-commerce site must be seductive to attract visitors to it. The onus to mention here that millions of sites are uploaded worldwide each day throughout the year. Thus, you have much unknown competition as well that you have to compete here in the virtual marketplace in addition to the known players in your niche market.
User-friendly: People must be able to use your site easily. It means visitors must not have to look here and there for your products and services. This can only happen when you have a well-organised indexing system for your products and services and a good landing page.
Well built store: Your online store must be tastefully and logically designed to keep the visitors busy. This, in turn, will help you increase the conversion rate. Hence, you must create experiential zones on your site by uploading HD (High Definition) images and videos through which visitors can truly visualise your products and services.
Reliable: Your site must have close to 100% uptime. The onus to mention that Visitors skip sites with poor uptime.
Secured: Your site must be secured so that customers’ data remain protected with you. On top of it, it must have multiple payment options like net banking, debit/credit card, and PayPal for the customers’ convenience.
SEO: It must have SEO for ranking in the search engine results such as the Google and others.
Likewise, based on the category of products that your business has, you may find some other interesting points here while choosing the ecommerce design for your website. After all, it is your necessity and ingenuity that would guide you to choose the best design that your money can buy. But, whatever you do here, online visitors must find it valuable to their need.